Russell Wright asked: The question some people ask is whether or not pdf documents pass page rank? Based on my testing, the answer is decidedly yes, but there is still a question of how much weight they are given. I believe they pass at least equal weight as an html page. Nevertheless,... 

chmanoj asked: Even more interesting is the fact that the words “Click Here” are nowhere on the page. It would be silly to use “Click Here” as keywords because it is not a normal search term, and Adobe did not even include them anywhere on the page text,... 

Nick Yorchak asked: In less than one minute, most of us can think of at least eight to ten content assets our company keeps hidden away in files, drawers, and other places where we know they won’t be seen by customers. But in an online atmosphere that demands fresh, quality... 

Ross Lambert asked: SEO for Beginners, Part 3: The Weakest Link (Is Still Pretty Darn Good) In my last installment I promised that this time around I would discuss the importance of links in your search optimization efforts as well as how to get them. Unfortunately this article... 

Karen Scharf asked: I recently came across a quote from a web marketer saying that people who “include PDF documents [in their websites] don’t realize the search engines cannot see this text.” Fortunately, that’s not really the case. I believe the real problem...